Why Poker Isn't More Mainstream
New stars aren’t being minted like they were during the poker boom, and mainstream audiences are still more likely to recognize a player like Mike Matusow than Jason Mercier, despite what the results say.
Poker fans aren’t engaging with poker stars like they did in the early 2000s, and it’s limiting the industry’s ability to establish itself in the mainstream.
The endorsement opportunities for players and sponsorship options available to major poker events are narrow, largely confined to online poker sites, casinos and a handful of other Internet players.
And while other outsider...
Published By: Poker Listings - Thursday, 23 February